The Power of Simple Words – Reblog

I gravitate towards all things writing, especially the how and why. A rather excellent blog, Brain Pickings, often has very insightful posts on a broad range of topics, mainly creativity, arts and science, and words of wisdom for the masters who came before us.  The truth is, you never know what they will send you, but it is always superbly written and insightful. Plus, they always have the coolest images breaking up their text, and they know how to direct your attention from words to images and back to words in a seamless style. They aren’t afraid to mix up the modalities, and it makes for good reading/viewing/listening.

This morning I had a chance to read their latest newsletter and the feature article, The Happiness of Pursuit: What Science and Philosophy Can Teach Us About the Holy Grail of Existence, by Maria Popova. You can read the piece for yourself, but what stuck with me most was the last line:

“When fishing for happiness, catch and release.” – Shimon Edelman. Very simple, right? When we find happiness, we should let everyone else around us experience it as well. I strongly recommend you read this entire post – it’s just a lovely way to start the day.

Nestled cozily within this brilliant morning read was this little gem: http://www.brainpickings.org/index.php/2012/03/20/the-power-of-simple-words-ted-ed/

This brief snippet led to viewing this, a short 2-minute video on using simple words and knowing your audience:

For writing teachers, I think having students view this brief video is a great way to introduce rhetoric, and styles of writing. Often students confuse big words with good writing or sound argument. This video, which integrates contemporary culture to makes its point- “Ambulate this direction!”- is short but meaningful: we don’t always have to “sound smart” in order to leave a huge impression. Sometimes the simplest of phrases can capture national attention.

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